Our Approach

VenturePay employs an independent yet interactive work style. We recognize that our best work products result from a successful combination of our experience and our client’s experience in their business. We also recognize that their time to interact with us is limited. Our services are designed to streamline the process and free up management time for other business building tasks.

For each assignment, we assemble an appropriate team of broadly and deeply experienced, senior-level practitioners who both understand the unique needs of the client situation and have substantial technical depth in all of the related disciplines.

Strategic and Business Planning

VenturePay employs the strategic planning process described below to each strategy and business planning assignment. Depending on the specific needs and timing, we may focus solely on strategy creation or complete the entire strategic planning process.

Our clients come to us for assistance with a wide variety of strategy and business planning needs, including:

  • Market Opportunity Analysis and Sizing
  • Business Case Development
  • Pricing Strategies and Recommendations
  • Marketing Investment Decisions
  • Integrated Marketing Strategies

Strategy Diagram

Financial Analysis, Modeling and Measurement

Nearly every business decision is enhanced by careful analysis of available data, modeling potential outcomes, and measuring the impact of the final decision. As a result, financial analysis and modeling lie at the heart of most VenturePay projects. VenturePay combines investment banking modeling capability with experienced financial services marketer sensibility to develop tools and models that are both respected by finance and understood by marketers. We speak the language of finance and marketing, and apply our disciplined analytical approach to help our clients define their questions, determine what data needs to be analyzed, analyze it and tell the story.

Our work is focused in the following areas:

  • Business Case Development (financial modeling and scenario development)
  • Pricing Model Development
  • Marketing Return on Investment (MROI) Measurement
  • Market Share and Trend Analysis
  • Finance and Marketing Calculators/Tool Development
  • “Value” Definition and Quantification

Marketing Communications

We are not an advertising agency, but we do help our clients successfully communicate both internally and externally in the U.S. and overseas. We’re not designers, but we do communicate within established brand guidelines – graphs, charts, text, and speaker notes. We research and develop the content and create market-ready presentations.

Specifically we’ve created the following types of presentations and documents:

  • Internal Executive Presentations
  • Board Presentations
  • Client Presentations
  • Communications Plan Presentations
  • Marketing Strategy Presentations (for U.S. and international markets)

Product Development and Innovation

VenturePay consultants help our clients drive growth, shareholder value, and competitive advantage in today’s global economy by assisting them with new product development and innovation strategies. Our tenured product development consultants assist our clients with every step of the innovation process including:

  • “Visioning” and New Product Ideation
  • Concept Analysis & Screening
  • Business Requirements Definition
  • Gap & Situation Analysis
  • Competitive Benchmarking
  • Strategic Roadmapping
  • Organizational Alignment
  • Project Plan Management & Development
  • Product Launch Strategies
  • Post Launch Review & Analysis